Our mission

Friendly Eyes teaches people how to develop mental strength through kindness with the use of concentration and meditation techniques, so that we all can create a better world together.

Our story

Friendly Eyes is a hands-on philosophy created by Jackie Reardon. Friendly Eyes integrates her knowledge of high performance with meditation and concentration techniques.

In 2005 she co-wrote Mindset, a mental guide for sport and 8 years later Mindset in Daily Life with novelist Hans Dekkers. From 2009 until 2017, together with Jacqueline van Meyel she established ‘The Mindset’, a training organisation that operated internationally, both in sport and the corporate sector. Today Jackie advises corporate leaders, world-class stage performers and professional athletes from a variety of disciplines.

Isolating universal knowledge and sharing it only with elite performers and those who can afford it felt detrimental to what Friendly Eyes stands for. That is why Jackie decided to build an online platform together with Ed Wrede, a technology expert who had followed Mindset training in Johannesburg for 5 years. It was clear that Ed understood what developing mental strength through kindness could mean for himself and others. He quit his safe, well paid job to start his own technology company Empire State, based in Johannesburg, South Africa. He saw how he too could influence the lives of others by choosing to work with people and take on assignments that resonated with his true values. One of the many things that Ed has done to spread kindness, is helping to set up the Digital Academy. This is a six month long program that teaches young jobless South Africans how to write code. Eighty percent of those who participated found a job within one year.

During the starting phases of Friendly Eyes we had the generous support of Ay Mey Lie. She brought structure into our organisation, optimised content and did most of the Experience filming, we are grateful for her input and effort. We would also like to thank Jochem Tames for the filming of Discover and some of the Experience films.

Jackie and Ed